How to Conquer America: A Mostly True History of Yogurt

About This Event

Follow Arlene, an ambitious 1975 research assistant who created the ad campaign that turned yogurt from an odd foreign laxative into a booming American product. The play mixes sharp comedy and family drama as Arlene’s dead father keeps interrupting her carefully controlled victory lap, forcing her to confront identity and legacy. Audiences can expect a heartfelt, dairy-themed take on the American Dream with witty dialogue and character-driven theatrical moments in the intimate Kilstrom Theatre. This world-premiere production blends historical advertising satire with emotional stakes for a unique evening of theatre.

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